Services

Strategy
Branding
Logos, Iconography & Illustration
Identity System
Packaging System
Brand Merchandise & Apparel
Collateral Design
Environment Consultation & Design

URBN Brewing Company

Like a vibrant urban center, the URBN brand brings people together through a simple vision: quality food and beverage, raw industrial spaces, and casual urban appeal. As their locations exhibit, they champion community, creativity, and an elevated social experience that reflects the culture around them.

URBN Brewing Company surged on to the San Diego scene capturing this same mindset. Through classic styles and finely-tuned explorations of popular taste profiles, they are dedicated to making sure every batch of beer is thoughtful, carefully crafted, and consistent.

We worked closely with their team to create an independent brand identity for the brewery, separate from that of their restaurants, that not only represented their ideology but would stand out on a shelf against the ever growing market of craft beer competition.