services

Branding
Logos, Iconography & Illustration
Packaging System
Collateral Design

Moody Goat

Wonderland Industries and I worked to redesign the packaging for one of their primary brands—Moody Goat.

Maintaining the theme of outdoor exploration and discovery, specifically centered on bugs, I created a cohesive design implementing illustrative elements that felt friendly, familiar, and inviting. To encourage the idea of a hands-on experience, the label design and illustrations were made to appear as if they were tactile—the grass, bugs, photographs, and product labels look as if they had been cut and then pasted on top of one another. Different paper textures, along with the appearance of swaths of watercolor were also incorporated to give the appearance of handicraft and visual depth.